NEOTEC's foreign-trade zone promotion receives
national marketing award
AKRON, OHIO. . .The three-part
marketing program of the Northeast Ohio Trade and Economic Consortium
(NEOTEC) is receiving national attention. This year NEOTEC promoted its
Foreign-Trade Zone using a full four-color brochure, a new section of the
NEOTEC Web Site, and a seminar series.
The Transportation Marketing and Communications
Association (TMCA) took notice. NEOTEC's Program Coordinator, Jennifer
Meybaum, had submitted the organization's "Work Blueprint" entitled
"Building Awareness of Business Advantages in Foreign-Trade Zones". TMCA,
serving marketing and communications professionals in the transportation
and logistics industry, announced that this year — the 48th year of
competition — the Award of Excellence in the Integrated Communications
Program category would go to NEOTEC.
"At NEOTEC we are proud to receive this communications
award," said Dale Gibbons, NEOTEC's President & CEO. "We have a
valuable and hopeful message to get out to the people of Northeast Ohio:
The six NEOTEC counties are administering the Foreign-Trade Zone to help
our businesses here join the international economy — to trade,
develop and compete in the international marketplace."
"Every month," Meybaum explained, "more and more people
are visiting our Web Site —
http://www.NEOTEC.org Interest is growing. Business people,
journalists, and government officials in the United States and abroad are
asking for information about NEOTEC and the FTZ."
Gibbons pointed out: "We have outstanding and
civic-minded people serving on the NEOTEC Regional Council and on all of
the committees. Every part of our marketing and communications program
goes before the Marketing Committee which is composed of economic
development professionals from Northeast Ohio."
"In this integrated communications program,"
Gibbons said, "the NEOTEC team had to make sure that all our
communications efforts worked together to spotlight our key messages."
More than 110 entries came from transportation
organizations and communications professionals throughout North America.
The awards program has nine categories in all. Last year the Award of
Excellence in the Integrated Communications category went to Amtrak for
the "Great Getaway" campaign.
Representatives of NEOTEC will accept the award June 20
during the TMCA Annual Conference and Educational Forum at Lake Lanier
Islands, Georgia.
The Northeast Ohio
Trade and Economic Consortium (NEOTEC) is a regional economic development
partnership including Ashtabula, Columbiana, Mahoning, Portage, Stark, Summit and
Trumbull counties, built to improve market access through the development of
the Northeast Ohio Logistics Network and to promote international commerce
through the administration of Foreign Trade Zone 181.
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